MESSAGE
your Power
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your Flow
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your Passion
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your Rhythm
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your Potential
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A series of films with a strong positive and inclusive message. A message of releasing the viewers/customers potential and 'enAYBLing' them to be the best 'them' they can be.
VISUAL VIBE
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YOU
STORYBOARD FILM 1
your Potential
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EQUIPMENT
Most of the content in this film can be captured with one camera and videographer. I would look to use lighting for the gym shoots to inject some production value.
The tracking shots would require a gimbal to stabilise and some mode of transport.
If the location was chosen carefully, park or smooth surface, I would use a skateboard or bike to shoot from (I have many years skateboarding experience). To keep production costs down this would not require any crew.
Alternatively we could setup a shoot vehicle that would require an additional driver.
AUDIO VIBE
To deliver the inspirational message I would look to use athlete or influencer talent to build a voice over that will engage with the AYBL audience on their level.
I love the mix of voice over and sound scape on this nike running film... depending on the talent available I would love to work with them to write a short inspiring VO.
This is a great story based voice over and audio combination.
This film has some colourful flare transitions that I think are on brand for AYBL. It has a good fast pace that would translate well to social channels.
OUTCOMES
your Power - A film with a gym vibe.
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your Flow - A yoga based shoot.
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your Passion - A running film with lots of scenery.
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your Rhythm - A film using a dancer or dance group.
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your Potential - This film would be to inspire the viewer to go to the gym when it's difficult.
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ADDITIONAL CONTENT
For the longevity of the content and to make the shoots cost effective I would re-edit after the top-line campaign. This is how I would extend the usage of the content shot across these films by creating an edit that mixes up existing shots generated for the top line films.
I like the mix of this creative camera in this film and the ix of music and SFX.